Home / Resturant News / AccorHotels launches MyChicAfrica, a brand new multimedia platform for life-style and journey

AccorHotels launches MyChicAfrica, a brand new multimedia platform for life-style and journey

 MyChicAfrica "width =" 300 "top =" 300 "/> Vogue, artwork, journey, gastronomy, design, journey, Hello-Tech / Hello-Contact and creativity, Africa is brimming with new and unprecedented experiences: AccorHotels invitations its company, its itinerant nomads and the curious to rediscover the continent by way of an entire new perspective - <a href= MyChicAfrica – presenting inspirational concepts, new tales and placing contents.

Following the success of the #MyChicAfrica social media marketing campaign, which introduced collectively influential African figures to provide an insider's view of their premises, AccorHotels in Africa is now able to enterprise even additional. The Launch of its Life-style Media Platform – MyChicAfrica.AccorHotels.com – A Custodian of Materials Named for this Culturally Organized Marketing campaign, Features a Devoted Editorial Workforce Offering New Concepts and New Routes for the curious.

"Since our early days in Africa greater than 40 years in the past, our operations in additional than 20 nations have allowed us to color a constructive and lifelike image of Africa, a contemporary and daring continent. , artistic and peasants. many cultural jewels – previous, current and future, "mentioned Souleymane Khol, vp of gross sales, advertising, distribution and income administration at AccorHotels Africa and Indian Ocean.

MyChicAfrica – Presentation of the Continent

MyChicAfrica.AccorHotels.com is a showcase of Africa – a range of landscapes and cultural riches, making it probably the most stunning journey locations on the planet. This new pioneering method of AccorHotels goals to make the continent extra accessible and open not solely to worldwide vacationers, but in addition to Africans and the diaspora to rediscover and have a good time style, artwork, gastronomy, modernity. , design and journey.

In response to the report on the internet hosting of Jumia Journey, tourism in Africa could possibly be the principle contributor to the continent's complete GDP. As well as, the digital ecosystem in Africa is experiencing appreciable progress, making it an opportune time for AccorHotels to current, catalog and reveal the continent in a dramatic and visible manner by way of this on-line media platform – MyChicAfrica.AccorHotels. com.

MyChicAfrica – a gateway to African experiences

MyChicAfrica.AccorHotels.com is an thrilling account of the African lifestyle in 4 totally different areas: innovation and creativity, journey and expertise, life-style and luxurious, tradition and discovery.

A choice of present tales contains:

Making kimono utilizing native African materials as a substitute of conventional Japanese silk.
A brand new period for African images with Kenyan photographer Osborne Macharia, acknowledged for his work with the world's main manufacturers and breaking down boundaries.
The very best surf spots usually are not in Hawaii, California and even Australia, they’re in Senegal with waves 1.5-2 meters excessive and four meters excessive.
The resounding success of Marvel's Black Panther revived the dialog about AfroFuturism. Uncover how fashionable Africa is recovering.
Cameroon is usually not thought of a journey vacation spot, nevertheless it sums up Africa in a nutshell.

"AccorHotels has at all times believed in the way forward for Africa and now shares its appreciation and information of the continent with others. Along with MyChicAfrica, we’ve ventured into different areas near African shoppers, together with a cellular cost resolution and free cell phone utilization to supply a seamless and linked expertise in our motels. ", Concludes Souleymane Khol.

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