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Skål Worldwide: message from the CEO

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Many actions passed off in November: the profitable participation of Skål within the final exhibits of the annual calendar on the World Journey Market in London and the IBTM World in Barcelona.

At each commerce exhibits, Skål had an vital sales space, utilized by many members current and by business professionals who have been current and who needed to know extra concerning the group.

WTM London is certainly a world honest. The exhibition, which for many years has introduced collectively strategic gamers within the journey and tourism market, has additionally been created as an data area on business improvements, debates on tendencies, elevated information and, nicely, positive, enterprise actions. The 2018 version supplied wonderful choices in all areas and had attracted 1000’s of tourists from all around the world. On this event, I used to be in a position to meet the administrators of the organizers, Reed Exhibitions, an organization of the RELX group, with whom we agreed to work to additional enhance the joint actions.

IBTM World allowed us to get in contact with numerous potential Skål members working within the MICE sector in locations the place Skål just isn’t but current. Coming quickly, Skål Worldwide's membership space will begin contacting all individuals who have visited the stands.

The primary European Skål congress, which introduced collectively greater than 80 contributors, was one other vital occasion. Organized in an irreproachable approach by Skål Worldwide Paris, there have been working days, working conferences and promotional and social actions. It was a chance to debate Skål's present state of affairs in Europe and to share rewarding experiences.

Lastly, I wish to point out that we have now already began working with the group that can lead the digital transformation of the group. Informative immersion conferences and evaluations of every sector will permit us to prioritize the work packages.

Our aim is to innovatively implement options to remodel Skål. Digitization of a company just isn’t about transferring what was completed offline to digital channels, it assumes an actual paradigm shift that can change the way in which we work to supply members with extra providers, extra higher data and larger enterprise alternatives.

In brief, these modifications will present methods to operate extra successfully and all of this requires a tradition shift.

In our subsequent version, we offers you extra particulars on this fascinating course of.

Concerning the writer:

Daniela Otero

CEO, Skål Worldwide

daniela.otero@skal.org

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