trivago is related to the analysis authority of the journey sector, Phocuswright for a brand new examine on the standing of unbiased lodging institutions on the net market ] – their business practices, their use of applied sciences, the best challenges and obstacles, and probably the most promising alternatives .
Specialists from trivago and Phocuswright will delve into the info and share the outcomes of the examine introduced in a free reside webinar, exploring a posh and an pressing query :
Register to attend now and get tuned to seek out out on January 24, 2019.
Free Webinar: How Do Unbiased Hoteliers Adapt to the Digital Age?
In 2019, unbiased motels are working higher within the on-line setting, however issues stay.
Though smaller unbranded properties have managed to extend their on-line actions in recent times, the adoption of expertise on this sector remains to be restricted advertising and marketing channels on-line are nonetheless underused and direct distribution alternatives are nonetheless missing .
Outcome: Unbiased properties nonetheless largely rely of OTA gross sales . And they’re involved concerning the rising prices related to such commissions.
Hoteliers and unbiased lodging suppliers could also be getting into the digital race, however what obstacles will they’ve to beat to catch up and preserve tempo with their OTA companions and brand-name counterparts within the digital future? irrevocably the resort trade?
Be a part of us on January 24 to listen to our specialists focus on:
To what extent did the unbiased properties change of their advertising and marketing and their distribution on-line
By which channels they obtain probably the most gross sales and which they consider to be probably the most as of
What applied sciences unbiased applied sciences use and what prevents them from adopting extra
What are the principle challenges confronted by hoteliers and why they’re tough to beat
Why to Attend:
Deepen your understanding of in the present day's unbiased internet hosting suppliers: their enterprise practices alternatives and challenges
Uncover how hoteliers understand the effectiveness of assorted digital advertising and marketing and distribution channels and the way they make investments their advertising and marketing budgets
Be taught extra about boundaries stopping unbiased hoteliers from seizing their full potential to compete on the net setting
Take heed to the trivago place on the standing of unbiased lodging and learn the way metasearch helps hoteliers and different lodging suppliers scale back their reliance on OTA and ] to get well their direct reservations
Contributors on this webinar:
Peter O'Connor, Senior Market Analyst at Phocuswright
Jessica Neth, Head of International Technical Partnerships at trivago
Kevin Could, Editor-in-Chief at PhocusWire
You Can’t Attend The primary findings of the examine are actually accessible in a free white paper titled Unbiased Lodging Properties and the On-line Market, accessible right here: // www .phocuswright.com / Free-Journey-Analysis / Unbiased-Lodging-Properties-and-the-On-line-Market