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CFW 2019; a mixture of vogue and movie – ft.lk

From left to proper: Ramani Fernando Salons Founder Ramani Fernando, Supervisor, Uniliver Sri Lanka – Hair and Pores and skin Care Mihira Kulathunga, Gross sales and Advertising and marketing Director, Galle Face Lodge Group, Mark Prothero , Colombo Style Week Founder and Basic Supervisor Ajai V. Singh, Basic Supervisor of Hilton Colombo, Manesh Fernando, Vice President and Basic Supervisor of Shangri-La Lodge Colombo, Timothy Wright, Basic Supervisor of SML Frontier Automotive- Jaguar Landrover, Srimantha Wevelwala , director of Imaginative and prescient Care. Pix Indraratne Balasuriya.

by Divya Thotawatte

Giving new impetus to the 16th version of HSBC Style Week Colombo, the movie trade will collaborate with vogue to create a platform for selling designs by means of visible show, whereas highlighting Colombo as a tourism hub, have just lately introduced senior officers.

Style Week, inaugurated in 2003 with the purpose of influencing, defining and revitalizing the native vogue sector, broadened the sector's boundaries by selling the promotion of Sri Lankan creators and vogue by means of motion pictures and vice versa. As well as, whereas highlighting Sri Lanka's vogue design platform, CFW 2019 organizers took steps to current Colombo as a dynamic and artistic vogue vacation spot by organizing vogue exhibits at three key resorts within the metropolis. metropolis. The creations offered on the vogue exhibits can be accessible to vogue lovers for the retail commerce due to a brand new program known as "Look and E book" throughout the vogue week which can be held from February 27 to March 2.

At a press convention held final week, CFW founder, Ajai Vir Singh, mentioned that vogue movies would take benefit this season, whereas a director will win a vogue movie prize. "We’re specializing in vogue movies this time as a result of movies play a vital position within the inventive trade. We labored with the artwork final 12 months and this time, the flicks will play much more. Style and films work collectively. Style is primarily visible and films are additionally a superb advertising and marketing device. The movie expresses vogue and that's why we collaborated this 12 months with movie and vogue as advertising and marketing promotion of Sri Lankan designers. 5 filmmakers will work with ten vogue designers who will create characteristic movies to be proven earlier than every phase, "he mentioned.

He additionally acknowledged that CFW had expanded its scope this 12 months and brought steps to make sure that Colombo was related to vogue. To serve this initiative, the exhibits will happen in three key resorts round Colombo. The style week will happen at Galle Face Lodge on February 28th, Shangri-La on March 1st and Hilton on March 2nd.

"If Paris can animate when vogue week goes on, why cannot we give life to Colombo on the event of the style week? That's why we determined to do it, I believe it's a superb begin as a result of Colombo has loads to supply. We wish Colombo to return alive with the style trade; we wish to spotlight it as a inventive and dynamic metropolis. Due to this fact, vogue will go across the metropolis and I believe it's an attention-grabbing prospect, "added the CFW founder.

The style week will characteristic the creations of greater than 30 native and worldwide designers over a four-day interval. Rajesh Pratap Singh and Sukit Dir are among the many worldwide designers. The Sri Lankan creators can be Sonali Dharmawardena, Charini Suriyage, Annika Fernando's Maus, Sharmila Ruberu's Meraki, Dimuthu Sahabandu, Fouzul Hameed's FH, Aashki Jai, Amilani Perera, De Asanka's Lovi Ceylon, Pushi by Dinushi Pamunuwa Sari by Nilanka Silva, Brian Kerkoven, Aslam Hussein, Vathsala Gunasekara, India by Indeevari Yapa Abeywardene, Kamil Hewavitharana and Gihan Ediriweera, amongst others.

Held for the primary time this 12 months, the exhibition on Sri Lanka's vogue design, open to the general public for per week, may even rejoice the work of vital Sri Lankan designers. Additionally new, a brand new mentoring format was created this season to information rising designers. The mentoring committee of senior designers Kanchana T., Darshi and Upeksha may have classes with youthful and extra promising designers. The "THE NEXT" prize may even be awarded to essentially the most profitable younger designer. CFW Founder and CEO, Ajai V. Singh, HSBC Basic Supervisor Sri Lanka and Maldives, Mark Prothero, Hilton Colombo Managing Director, Manesh Fernando, Shangri-La Managing Director, Timothy Wright, Director Gross sales and Advertising and marketing Galle Face Lodge Group and Mihira Kulatunga, Pores and skin Care Supervisor, SML Frontier Automotive – Ravi Perera, CEO of Jaguar Land Rover, Dasantha Fonseka, Government Director of Imaginative and prescient Care, and Ramani Fernando, Founder and CEO of Salons Ramani Fernando, have been members of the respect desk on the press convention held on February 6 to announce the line-up of the occasion.

Pix by Indraratne Balasuriya

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