Marriott Worldwide introduced at the moment its intention to extend greater than 50% his presence in Mexico. on the finish of 2023, after a sturdy yr of latest signatures.
AC Resort of the Marriott Guadalajara, Mexico
In 2018, the corporate signed 36 contracts within the Caribbean and Latin America, together with greater than 2,300 rooms, or practically 40% of the entire variety of rooms in Mexico. With these new choices, Marriott's complete pipeline in Mexico now consists of practically 50 properties together with eight,000 rooms throughout the nation, from Mexicali to Cancún, by way of key gateways resembling Mexico Metropolis, Guadalajara and Monterrey, and markets. resorts like Cancún, Los Cabos and Puerto Vallarta.
"Mexico continues to be our largest and most profitable market within the area, due to our confirmed operational excellence, our most well-liked manufacturers and industrial platforms, in addition to our shut partnerships with franchisees and house owners, "mentioned Laurent de Kousemaeker, director of improvement for Marriott Worldwide. within the Caribbean and Latin America. "We’re equally enthusiastic about 2019, given our robust product portfolio, the launch of Marriott Bonvoy – the corporate's new loyalty program – and the more and more compelling worth proposition that our measurement and our scale can deliver to our companions. "
As of December 31, 2018, Marriott had 85 properties open in Mexico, representing roughly 34% of its 249 properties throughout 21 manufacturers within the Caribbean and Latin America.
Spectacular Luxurious Gross sales
The corporate has signed two tasks in 2018 that can strengthen Marriott Worldwide's luxurious providing in Mexico – together with a Ritz-Carlton reserve in Riviera Nayarit. This distinctive 110-room resort will likely be nestled as a part of Costa Canuva's grasp plan improvement. Other than its secluded location, non-public seaside, cliffs with fascinating views and unparalleled pure environment, company will take pleasure in an expertise that exceeds typical luxurious and gives private service with human heat, providing intimate and extraordinary consideration. . Ritz-Carlton model residential items can even be out there on the market onsite.
The second luxurious signature is the Riviera Maya Mexico EDITION – the primary edition-branded property within the area – poised to rise to Kanai within the tropical vacation spot of the Riviera Maya in Mexico.
Making an allowance for the agreements made in 2018, the Mexican-owned Marriott pipeline now consists of 9 luxurious tasks totaling 1,000 rooms. In 2019, the corporate is anticipated to open in Los Cabos its first ultra-luxurious property belonging to the Ritz-Carlton Reserve Band, known as Zadun, as a part of the event of the Puerto Los Cabos grasp plan.
Excessive demand for chosen companies
The demand to develop chosen service institutions can be robust in Mexico, at the moment representing greater than four,000 signed rooms belonging to the next six manufacturers: Fairfield by Marriott, AC Lodges by Marriott, Courtyard by Marriott, Residence Inn by Marriott, Aloft and 4 Factors by Sheraton.
"Marriott house owners are benefiting from an growing variety of loyal, loyal members all over the world who’re searching for distinctive journey experiences at fashionable locations," mentioned Stephanie Linnartz, World Enterprise Director, Marriott Worldwide. "Our loyal members, in flip, are benefiting from an growing variety of Marriott properties all over the world, with our house owners persevering with to develop fascinating tasks in gateways, resorts and locations the place our prospects aspire to journey. . "
So far, Marriott resort house owners have benefited much more from the rising variety of loyalty program members, which now exceed 125 million members, discounted charges, greater luxurious buyouts and extra. a rising share of direct bookings. Within the Caribbean and Latin America, Marriott Worldwide has greater than four.1 million Marriott Bonvoy members.
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